Home
Nita Laad
Founder and CEO, Nexia
Silicon Valley Tech Entrepreneur on a mission to re-define the human experience through technology
Professional Summary
20+ Years of Excellence
Success record spanning Software Engineering, Product Management and GTM in startups, mid-sized and Fortune 50 technology companies. Expert at building and scaling transformative products from 0-1 incubations and 1-100 scale.
Revenue Impact
Product lines developed and managed transact billions in annual revenue. Strategic relationships forged across multiple verticals including enterprise, service providers, and MSPs.
AI Innovation Focus
Recent endeavors focused on harnessing the power of Applied AI solutions through Software Agents and innovative platforms to enhance user experiences.
Silicon Valley Business Journal Woman of Influence Awardee 2025
Driven by the belief that business impact results from vision at the next innovation curve with disciplined execution, laser focus, and customer obsession.
Current Venture: Nexia
Founder and CEO (May 2025 - Present)
Currently leading an exciting new venture in the San Francisco Bay Area, focused on developing an innovative AI platform.
Nexia's bold vision is to accelerate Product teams to bring their customer's needs to fruition faster by leveraging Nexia's Software Platform for their workflows.
Background:
AI assisted coding has significantly accelerated Software Engineering workflows. Yet, Product teams and the rest of the cross functional organizations are left behind, these roles are overwhelmed using multiple tools, handling mundane administrative tasks and building documentation and collateral. Product teams in the age of AI have increased role expectations to vibe code prototypes of proposed functional design. This further takes away their cycles from their most impactful responsibility - interacting with customers.
Follow Nexia's Webpage for updates or contact Nita to network and learn more about this transformative venture.
Product:

Nexia is building an End-to-End workflow catalyst software platform to accelerate Product teams in your organization, with AI taking on administrative tasks in the Product management workflow (with PM in the loop) allowing your Product teams to focus on the intelligent work that matters for your business outcomes.

Interested in learning more or want to be on our Early adopter list?
Contact: nita@nexiausa.com
Experience at HP
Senior Director, Emerging Technology Strategy and Product Incubation (2023-2025)
AI Strategy Leadership
Led product and GTM strategy for Gen AI based incubations including wearables, LLMs, AI Orchestration platform, Edge AI, Software Agents, RAG and 3rd party marketplace.
Corporate Innovation
Developed company-wide strategy for milestone-based approach for corporate sponsored incubations. Led M&A target identification and due diligence.
Strategic Alliances
Built partnership strategy and led GTM partnerships, Product-led Growth (PLG), and strategic alliances with other big tech players in the industry.
Experience at Cisco
Senior Director, Software Strategy and Outbound Product Management (2020-2023)
Global product leader responsible for Cisco's SaaS customer platforms including Cisco Smart Manager, Software Trials, CX cloud, and Smart Agent. Led market research and developed segmentation strategy that accelerated Cisco's growth through Product-led growth initiatives.
Led customer engagement with Cisco's largest strategic accounts (top 20%) and presented business cases to C-suite for sponsorship. Championed multiple strategic GTM initiatives and introduced new business models (Freemium, Portfolio Access, Try and Buy).
Key Achievements
  • Increased product penetration to 200K+ active customers
  • Platform deployed on $22B+ of Cisco's deal base
  • Designed and rolled out Cisco Enterprise Agreement with revenues of ~$7B ARR growing at ~30% YoY
Experience at FireEye
Director, Global Head of Pricing, Portfolio Product Management (2018-2020)
$500M
New Pricing Model
Revenue generated in 1.5 years from new pricing model rolled out in November 2018
$200M
FireEye ELA
Annual recurring revenue contributed by the Enterprise Licensing Agreement
4%
Discount Reduction
Reduction in total discount while maintaining deal velocity and volume
Led, designed, and executed new subscription business model for FireEye to achieve strategic market penetration goals. Built pricing competitive data function and designed new Enterprise Licensing Agreement with predictable seat-based pricing.
Prior Cisco Experience
Senior Manager, Partner GTM Programs (2015-2017)
Drove key pricing/discounting strategies across Cisco's largest partner program (FastTrack) with yearly revenues of $1B ARR to impact $15M per quarter incremental revenue. Recognized with Cisco CFO award for the impact.
Implemented Quarterly Incentive Reviews with Business Entity Finance, Product Management and GTM teams to communicate Channel Program performance.
Senior Manager, Product Engineering/PM (2005-2015)
Spent a decade in product engineering and product management roles, building deep expertise in networking infrastructure and enterprise software platforms.
Early Career Foundations
1
Agilent (2004-2005)
Software Engineer role that built foundational technical expertise in software development.
2
Websci (2000-2002)
Founding Engineer for webpage developer for Wireless pages. Successful product incubation exit through M&A.
These early experiences laid the groundwork for Nita's future success in product development, incubation, and entrepreneurship, providing valuable insights into successful product-market fit and exit strategies.
Recognition & Expertise
Top Skills
  • Executive leadership
  • Software Development
  • Software Agents
  • Product Strategy
  • Product Management
  • Artificial Intelligence
  • Networking
  • Security
  • Operating Systems
  • Monetization/Business Models
Graduate Degree
  • M.S. Computer Engineering (San Jose State University)
Nita has also contributed to major technical publications like IEEE, further establishing her expertise in the technology sector.
Technical Publications
Featured Publications
• Gilda Pour, Nivedita Laad, "Enhancing the Horizons of Mobile Computing with Mobile Agent Components," icis-comsar, pp. 225-230, 5th IEEE/ACIS International Conference on Computer and Information Science and 1st IEEE/ACIS International Workshop on Component-Based Software Engineering,Software Architecture and Reuse (ICIS-COMSAR'06), 2006
• Mobile Agent Architecture for Mobile Systems for Telehealth and Telemedicine G. Pour and N. Laad (USA),The IASTED Conference onTelehealth Banff, Alberta, Canada July 3-5, 2006
These contributions highlight Nita's thought leadership and influence across critical areas of technology.
Connect With Nita Laad
If our passions align, let's network.
Location
San Francisco Bay Area